No prior knowledge of Instagram required.
You will need a Smartphone or tablet device.
Setting up your Instagram Account.
We teach you how to set up your account the right way, so that you get the most benefit out of Instagram.
By the end of Module one you will:
- Know how to set up your profile to reach more people
- Know how to expand your account to get more business options
- Know how to define your target audience
Start to create breath-taking and inspiring photographs of your work
We teach you how to take beautiful photographs of your work.
By the end of Module two you will:
- Know how to take great photos of your work that make sales
- Know how to use composition, backgrounds, overlays, grids, and advanced photography tips / tricks.
- Know how to take photos that sell your work.
Start to create your own videos for people to watch
We teach you how to create video content that is just begging to be shared and talked about.
By the end of Module three you will:
- How to make videos which have the potential to go viral.
- How to avoid missing out on thousands of views
Start to use Instagram stories to show your fans backstage
We teach you how to use Instagram Stories to get your followers emotionally invested in you.
By the end of Module four you will:
- What Stories are and how to use them
- How to create Successful Stories that drive more sales
- How to use the advanced features of Stories
Start to Live stream on Instagram to connect directly to your audience
We teach you how to use Live streams to connect directly with your audience.
By the end of Module five you will:
- Know what you need to do before going live
- Know what you should do whilst you're live
- Know what you need to do after you were live
Start to use hashtags in your posts to reach the right audience
We teach how you can get your posts seen by your target audience.
By the end of Module six you will:
- Know what hashtags are and how to use them correctly
- Know how to find the right hashtags for your target audience
- Know a very powerful technique that will boost your views
Start to engage with your followers to get more sales
We teach you how to network on Instagram to build up your audience.
By the end of Module seven you will:
- Know how to engage with your audience on Instagram
- Know how to get more engagement on your posts
- Know how to connect with the people that can boost your business.
Start to automate your posts
We teach you how to automate your account by so that you can spend more time in the studio.
By the end of Module eight you will:
- Know what automation tools to use, and how to use them
- Know when to post to get the most engagement
- Know what tools you should avoid
Start to sell to your followers
We teach you how you can turn your audience of potential customers into real customers.
By the end of Module nine you will:
- Know how to make sales from your Instagram profile
- Know how to turn your followers into life long customers
- Know how to use powerful Growth Hacks & Sales Hacks to boost your sales.
Start to use paid promotions to make more sales
We teach you how you can pay Instagram to promote your posts to your target audience & make more sales.
By the end of Module ten you will:
- Know how to pay Instagram to promote your posts
- Know how to track your results
- Know which kind of posts to promote to get the best returns
Free 1-hour consulting call with The Ceramic School. (worth $197)
Bonus video call with us - we will go through your Instagram Account and give you feedback.
"If you are brand new to Instagram™ and marketing yourself online, this is the perfect primer and it comes in bite sized pieces that are easy to digest. If you are a little more advanced, this is the compilation of best practices you need to follow and tools to use. If you want to really leverage social media, this is where you want to start."
Andy Boswell - Kaolin Tiger Studios
"I just completed the last chapter. I can honestly say that I have seen changes in my interactions as I gradually implemented some of the suggestions given. I intend to be more forceful in the implementation. I also like how practical the guides were; nothing airy fairy or get rich quick but sensible and thoughtful ideas that once tried show results. Good course!"
Greta Michelle - @artbygretamichelle
If you think the Instagram Academy is the right fit for you,
and you would like to become a member of our growing community of creative business owners then...
We would Love to have you: